Carl Erickson, President & CEO
In the complex services arena, Beacon’s local, regional and global sales transformation efforts embed the critical work winning and client handling behaviors that not only dramatically increase revenue, but also ensure that the client experience makes those revenues sustainable. The linear processes that many prescribe simply do not provide the effectiveness of Beacon’s proven approaches, because clients in this arena have a much wider array of challenges than straight product type sales.
Beacon staff have worked arm-and-arm with clients on thousands of complex opportunities from small local deals to enormous global agreements. The coaching provided is designed to accelerate the best practices learning while helping to win business. These efforts have resulted in proposal win rates near 80% and exponential improvements in the depth and strength of relationships.
Beacon provides expert client relationship and sales leadership coaching and training that positively impacts and improves your culture, revenues, profitability, and cost of sales, while accelerating the depth of your client relationships.
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Beacon’s mission
is to provide expert, client centered, sales leadership, advice and training in live situations, based upon best practices, that will dramatically and positively impact on our client’s revenues and profitability while most importantly, improving their client relationships.
For nearly 20 years Beacon has been providing complex sales transformation support for clients selling complex services and products. Beacon’s development of an easy to use global client relationship framework and sales approach has resulted in literally thousands of wins for our clients. Beacon’s primary focus is on the services, legal and complex products sectors whether they be complex global partnerships or owner run start-ups selling complex offerings. What makes Beacon’s sales transformation processes so different is it helps clients quickly leverage our vast knowledge to understand what to do, how to do it, when to do it and why. Failing on any of these points can be fatal to the client relationship and sales opportunity.